The desire to buy gold is not hard to understand; compared to other valuable substances, there is precious little gold in the world. And with its undeniably brilliant sheen and deep, rich tones, it's also easy to understand the appeal of owning gold as a tangible, physical investment. At its best as an investment, gold is both physical and very liquid (it can be bought and sold fluidly). But you can buy gold in different forms (bullion, bars, coins, jewelry etc.), and these forms tend to differ in their liquidity.

Gold is a hot item for several reasons right now. For one thing, gold production is either flat or falling around the world.  Inflation, flat supply and prevailing uncertainty in other investments is driving the price of gold ever higher.  

Do you ever envision wanting to sell the gold, or do you buy gold strictly for personal enjoyment? If your aim is to buy gold strictly for personal enjoyment, then likely you're looking at jewelry or collectible gold coins (unless, like me, you enjoy swimming in heaps of gold bullion... if this is the case, I recommend the pure gold American Buffalo coinage - I wouldn't want to come in close contact with any alloys). Jewelry is the most readily available form of buyable gold, but also the one with the least liquidity; resell value will hardly ever be as high as the original price you paid to buy the gold, and there's no guarantee that anyone will like the style of the jewelry as much as you did. Collectible gold coins, however, are uniform and their gold quality and content guaranteed. Selling gold as a collectible coin will be easier. For some, that will influence their decision as they figure out how to buy gold. But let's face it, gold jewelry will carry a sentimental value that could never be calculated anyway. Just keep in mind that when you sell gold jewelry, you probably won't get back the money you spent.

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